You need to write a press release. Why? Because that’s how you get your name out to the media. Don’t wait for them to come looking for you. They won’t. They don’t have time, especially since all of your competition is already getting their attention because they have written a press release.
It is possible to hire someone to write your press release. Just make sure they know how to write a press release for a book. For one thing, they need to actually read your book.
There is plenty of information out there about how to write a press release. If you look hard enough, you might even find a guide to writing an effective press release. So, I’m going to let you find that information on your own.
What I am going to talk about is who where to send your press release. Like many things, it is common sense. Send your press release to news outlets that are of interest to your potential readers.
If you write a book about business, you want business news outlets to pay attention, and so on. But, there are other outlets you need to explore.
Any publication related to your topic is a good source. Post to blogs. Post to Facebook.
Look for publication sites like Thunderclap. Look at the success stories, like the book launch for Leave Your Mark. The social numbers are astounding. My first Thunderclap established more than 49,000 contacts.
Ready for help? Contact me at firstname.lastname@example.org.