Self-publishing: hat #5

Every self-publisher wears six hats. Six. It’s not an option. That’s how it is.

  1. Writer
  2. Editor
  3. Graphics
  4. Technical Layout Designer
  5. Marketing
  6. Coordinator

Even if you plan to provide self-publishing services for others, you need to know the process. You need to wear six hats.

Hat #1: Writer

Hat #2: Editor

Hat #3: Graphics

Hat #4: Technical Layout Designer

Hat #5: Marketing

Marketing begins before the project takes shape. Whether you are marketing your skills to clients or whether you plan to self-publish and sell a book, you need to market.

Who is your customer? How do you reach them? What are their expectations?

You will get lost on the internet. Finding your niche, your customer base, your outlet is a challenge for anyone. Reportedly, a year ago, in February of 2016, it was announced that only 40 self-published authors “make money.

Most self-publishers do not have $70,000, like Meredith Wild, to invest in a full-fledged marketing campaign. Most self-publishers manage their own marketing.

Regardless, you need a marketing campaign. You need a plan. Only in the movies can you build it and people will come.


Six hats. One book. Let me show you how.

Next time …Coordinator